THE PRODUCER DEVELOPMENT SYSTEM 📈

FOR BROKERAGES READY TO STOP LOSING MONEY ON UNDERPERFORMING AGENTS

Is your brokerage stuck in this expensive cycle?

• Recruiting agents who promise big but deliver small results
• Watching 80% of your agents struggle to close more than 6 deals per year
• Losing productive agents to competitors who "get it"
• Burning through marketing budgets on agents who chase every lead
• Seeing your top producers leave because they're tired of carrying the dead weight

What if I told you that in ONE day, I could transform your bottom 60% into focused, productive specialists who know exactly who to target, what to say, and how to attract premium clients?

THE BRUTAL TRUTH ABOUT REAL ESTATE AGENT PERFORMANCE

Most brokerages are running an expensive charity.

You recruit agents, give them a desk, provide leads, offer training... and 18 months later, 70% of them are gone or barely producing enough to cover their costs.

The problem isn't their work ethic. The problem is they have no strategy.

They're trying to be everyone's Realtor instead of someone's specialist. They're competing on availability instead of expertise. They're working 60-hour weeks for 20-hour results.

And it's costing your brokerage thousands in lost opportunity, wasted resources, and constant turnover.

INTRODUCING: THE PRODUCER DEVELOPMENT SYSTEM

A one-day intensive that transforms scattered agents into focused revenue producers using my proven 3-Pillar Framework:

PILLAR 1: MARKET DOMINATION STRATEGY
Help each agent identify their ideal client avatar and geographic focus, ending the expensive "spray and pray" approach that wastes time and marketing dollars.

PILLAR 2: EXPERTISE ACCELERATION
Guide agents to develop specialized knowledge that positions them as the obvious choice for their target market, eliminating price competition.

PILLAR 3: CLIENT MAGNET ACTIVATION
Implement a focused attraction system that brings qualified prospects to them, so they stop chasing unqualified leads.

WHAT HAPPENS IN THE PRODUCER DEVELOPMENT INTENSIVE:

Morning Session (9 AM - 12 PM): Market Domination Strategy

• Each agent identifies their "Producer Profile" - the specific client type and market area where they can dominate
• We eliminate the scattered approach that's killing their productivity
• Agents leave with a clear, focused business strategy instead of trying to help "anyone who needs real estate"

Afternoon Session (1 PM - 4 PM): Expertise & Attraction

• Agents map out their 90-day expertise development plan
• We design their Client Magnet System - the specific marketing approach that attracts their ideal prospects
• Each agent creates their "Market Authority Action Plan"

Final Hour (4 PM - 5 PM): Implementation & Accountability

• Agents present their plans to the group for feedback
• Commitment to 30-day implementation goals
• Manager briefing on supporting the new focused approach

WHAT YOUR AGENTS WALK AWAY WITH:

✅ Their Personal Producer Blueprint - A complete 90-day action plan tailored to their strengths and market

✅ Market Authority Positioning Statement - Exactly what to say when someone asks "what kind of real estate do you do?"

✅ Client Magnet Marketing Calendar - 12 weeks of specific activities to attract their ideal prospects

✅ Expertise Development Roadmap - The exact knowledge they need to gain to become the go-to agent in their niche

✅ 30-60-90 Day Milestones - Clear benchmarks to track their transformation from scattered to focused

THE INVESTMENT: $15,000

For up to 20 agents

Why this investment makes perfect sense:

If just 10 of your 20 participating agents implement this system and each generates an additional $50,000 in GCI this year (a conservative estimate), that's $500,000 in additional revenue.

At a 25% company split, that's $125,000 additional income to your brokerage.

Your ROI: 833%

But the real value isn't just this year's numbers. It's having agents who:

• Stay longer because they're successful
• Refer other quality agents to join your team
• Require less hand-holding and support
• Generate consistent, predictable volume

🛡️ GUARANTEE: THE PRODUCER DEVELOPMENT PROMISE

Within 90 days of completing The Producer Development System, at least 50% of participating agents will report increased confidence, clearer direction, and measurable improvement in their lead quality - or I'll refund your investment completely.

WHO THIS IS FOR:

✅ Brokerages with 15+ agents who want to maximize their investment in each agent

✅ Leadership teams frustrated with inconsistent agent performance

✅ Brokerages ready to differentiate themselves with agents who have a clear strategy

✅ Companies willing to invest in their agents' success to reduce turnover and increase productivity

WHO THIS IS NOT FOR:

❌ Brokerages looking for a quick fix or magic bullet

❌ Companies not willing to support agents through the 90-day implementation period

❌ Leadership teams who prefer quantity over quality in their agent roster