About The Market Distillery

I help Florida Realtors grow their business by mastering the one conversation clients care about most: “How’s the market?”

Before launching The Market Distillery, I worked as a business analyst for several Fortune 500 companies, spent over a decade in the housing industry as a top-producing mortgage banker, invested in residential and commerical real estate, and served as a business management professor at the University of North Florida.

Throughout my career, I kept seeing the same challenge: everyone had access to data—but few could translate it into insights clients could understand, trust, and act on. Most training focused on scripts and sales tactics, not how to actually read the market.

So I created The Market Distillery—an independent research company built specifically for Realtors. We’re not tied to any transaction which means our insights are clear, honest, and focused on what matters most: helping you guide your clients with confidence.

We go beyond traditional stats to develop innovative, easy-to-understand ways to see the market more clearly. You don’t need a finance degree—and we’ll never talk over your head just to sound smart.

Because today, it’s not just information that creates advantage—it’s the ability to make it make sense.

- Dr. Alex Stewart
Founder

WHAT IS THE MARKET DISTILLERY

Our Purpose

The Market Distillery was created with one goal in mind: to help Florida Realtors answer the question "how is the local market?"

After 8 years as a mortgage banker in Jacksonville, I knew there was a need for high-quality information to help Realtors guide their clients.

The challenge for most Realtors is that the information available is often at a national level.

This can cause you think think and act one way, when your local market data could suggest otherwise. 

Worse yet, most reports are a collection of numbers without any context or interpretation.

With a data-driven approach, we take thousands of data points about the local market and distill them into easy-to-understand insights that help you guide your clients to make wise real estate decisions.

HOW DO WE WORK

Our Method

We guide our clients using our RISE method.

RISE stands for Research, Innovate, Strengthen, and Engage.

1. Research: Guide your clients with credible, data-driven insights and proprietary local market metrics.
2. Innovate: Identify opportunities other agents miss and add value to your services to help you stand out from the crowd.
3. Strengthen: Cultivate a growth mindset and build your business to thrive in the ever-evolving real estate market.
4. Engage: Create lasting relationships and loyalty through strategic engagement and modern marketing tactics.