The Market Lie That's Holding You Back 🤬

Last week, I overheard an agent tell their client, "It's a horrible market right now. Everything's sitting forever and sellers are slashing prices left and right."

While most people would nod and agree (especially as rates remain in the 6's), I cringed.

Not because they were wrong about their specific listing. But because they were painting the entire market with one broad, inaccurate brush.

This happens constantly. It's easy to experience one thing and believe that the entire market is the same way.

And you know what? Generalizations like this are one of the reasons why Realtors get a bad rap.

80% of Realtors are making excuses about "the market," while the other 20% are closing deals in the exact same market.

The difference?

The best Realtors understand a truth that most agents miss entirely...

There's No Such Thing as "The Market" 😳

This was one of many topics we covered when I recently joined Ian MacDonald and Matt Birdwell on The Punch List Podcast for a two-part series on our housing market.

For reference, you can listen with the links below:

🎧 Listen to Part 1 | Listen to Part 2

While the amateurs look at the market as one unified thing, the pros know that there are micro markets and neighborhoods where opportunities always exist.

In fact, here's a great example of how the market can be divided into multiple segments with very different dynamics: 

In Florida's luxury segment (homes over $1 million), cash transactions dominate at 59% of all sales. Drop down to the $400,000-$599,999 range? Cash sales plummet to just 27%.

That's not one market. That's two completely different universes operating under the same sky.

And this is just one example of many you'll find in every metro market.

✅ The Bottom Line

The agents making excuses about "the market" will always struggle because they're playing defense against something that doesn't exist.

The agents who understand that every market contains multitudes (winners and losers, opportunities and challenges, buyers and sellers markets) are the ones closing deals while others just complain.

As I told Ian and Matt on the podcast: Jacksonville has the potential to be one of the best housing markets in America. But only if you know which Jacksonville market you're talking about.

The same could be true for your local market.

Stop painting with broad brushes when you talk about real estate. Start seeing the levels within the market.

The question isn't whether the market is good or bad.

The question is: can you find the opportunities in any market?

And if you need help building a strategy and seeing the opportunities in the local market, Market Insiders might be a good solution.

Here's to finding success where others find frustrations! 🚀

Dr. Alex Stewart
Founder