In Your Real Estate Business, Your Measuring Stick Matters Most
Aug 24, 2026
What if we're doing this all wrong?
Every day we get up, go to work, and try to reach our goals.
Only, we don't usually pick our goals.
We think we do, but really most of us are defaulting to the "normal" goals.
For most Realtors, this means our days are focused on getting more clients and closing more deals.
When it comes to social media, the goal is to get more views.
And if you're not busy, you're not doing it right...
But, if we're honest, following everyone else usually leaves us tired and overwhelmed.
There has to be a better way.
📏 Your measuring stick matters most.
It all comes down to setting the right goals and how you measure your success.
For example, most people want to rack up the views and go viral.
Unfortunately, that usually doesn't end up converting into sales like you'd think.
Think about it for a moment...
If you want to have the highest sales, there's one set of actions you'd take.
But if you want the highest profit, there's a totally different plan you need to follow.
Anyone who's run a team before is nodding their head right now.
I started The Market Distillery with the goal of gaining more freedom in my life.
I was a burned out mortgage banker staring at my 4-year-old who just asked me why I worked so much.
Because of that, I'm not trying to scale the company to 50 employees and a nation-wide presence at this stage in my life.
My measuring stick is different than most other founders.
Success for me is coaching 100 local Realtors to be experts in our market AND coaching 7-year-olds to play baseball well.
It's doing morning carline and having lunch with my wife most days.
And on top of that, I don't have to feel guilty for ignoring goals other people might expect for me or are "normal" for the industry.
🤔 What is success to you?
The beauty of real estate is you get to decide what success looks like.
This week, stop and think about what you really want out of your real estate business.
Are you measuring success the way everyone else is or setting your own bar?
And are your actions moving you towards the type of success you really want?
We've got the 2nd half of the year to chart the course and make real progress.
It's time to measure success on your own terms.
Dr. Alex Stewart
Founder
Your clients are asking bigger questions. Market Insiders helps you answer them.
You've built a solid business. Your clients trust you and your referrals are consistent. But the conversations have shifted. Rates, the economy, where things are headed — they want your read, not just your service.
Market Insiders gives you a clear vision of what's happening in the market (locally and nationally) and how to talk about it with confidence. Monthly insights, tools you can use directly with clients, and a group of serious Northeast Florida agents producing at high levels.
"If I didn't have Market Distillery in my life, I would not feel this confident. I know what I'm talking about. I have context. I have things I can show." — Kate C., Market Insiders Member
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