Helping real estate agents answer “How’s the market?” with confidence and clarity
Understand seasonal patterns, anticipate market shifts, and become the go-to expert clients trust to make smart decisions—every step of the way.
Florida Realtors, start here 👇
Join 1,400+ savvy Florida agents who read Last Week’s Best — your Monday morning edge on the Florida housing market.
Get clear, actionable updates on housing trends, mortgage rates, and smart strategies to grow your real estate business—sent weekly.
Your info will never be sold or spammed
Your clients have more questions about the real estate market than ever. 😵💫
The most successful Realtors know how to answer them. 😎
It all starts with one question every agent hears on repeat: “How’s the market?”
And your answer to that question—at the first showing or final walkthrough—can make or break trust, confidence, and the entire deal.
Sadly, most training skips market analysis entirely. You learn contracts, marketing, and loan programs—but not how to actually understand or explain the market.
When you do get updates, they’re usually national… or just a page full of numbers that don’t mean much without hours of decoding.
The Market Distillery exists to fix that. We give you the insights and tools to tell the story of your local market—so you become a trusted advisor, stay relevant beyond the transaction, and continually guide your clients with confidence.
From hyper-local updates to client-ready visuals, we help you become the Market Insider everyone trusts to explain what’s happening—and what’s coming next.
Learn more about The Market Distillery
Three ways to become your market’s go-to expert 👍
Whether you're just getting started, ready to sharpen your skills, or want to lead the conversation—there’s a path for you below.
STEP 1
Stay sharp with easy-to-understand weekly market insights
Join 1,300+ Florida Realtors who read Last Week’s Best—a Monday email that breaks down housing trends, mortgage shifts, and client-ready insights so you're always prepared.
STEP 2
Master the skill of using data to help clients make informed decisions
Complete our top-rated course and earn 2 CE credits while learning how to explain your local market, use real-world examples, and guide clients with clarity and confidence.
STEP 3
Join the top 150 Market Insiders in Northeast Florida
Access coaching, client-ready visuals, and a private community built for Florida Realtors who lead with data. Learn how to think like a market expert and get the resources you need.
Top agents from every brokerage, one shared goal: market mastery. 💪
We're broker agnostic. Our coaching clients come from a wide range of brokerages.
No matter your brand, we help you stand out with data-driven insights and confident client conversations.
Hi! 👋 I'm Dr. Alex Stewart - founder of The Market Distillery.
Have you ever felt like things could (and should) be better?
That's how I feel about the real estate industry.
And that type of feeling is what drives me forward and grow The Market Distillery.
I believe every agent should feel confident when a client asks, “How’s the market?”—not overwhelmed or unsure.
I believe real estate agents deserve more than hype and hustle—they deserve tools and training that actually make them better advisors and businesspeople.
I believe your business should feel strategic and aligned, not chaotic and reactive.
I believe the best agents are the ones who listen, who think, and who guide with experience and data-driven insights—not just memorized scripts.
Most importantly, I believe that real estate professionals can guide their clients most effectively by helping them gain clarity, feel confident, and showing them we care.
Learn more about Dr. Alex StewartOur latest insights to help you simplify the market—and stand out with confidence 🥳
📩 Want these insights in your inbox each Monday?
Join 1,400+ Realtors and subscribe free below 👇
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Real results. Real agents. Real growth. 🫶
Here’s what Florida Realtors are saying after using our insights, tools, and coaching to stand out, close more confidently, and finally answer “How’s the market?” with ease:
"I love how you make the data meaningful and helpful for us to use in dialogue with buyers, sellers and prospects.
I even used a statistic [from your coaching] with a stager yesterday. I asked her to come preview a home that belongs to a bachelor. I told her the client is resistant to spending money on staging. However, like houses attract like buyers. And knowing that single men are the smallest category of buyers, including first time buyers, that we should furnish the house more for married couples and/or single females which comprise the majority of buyers according to NARs Profile of Buyers and Sellers for 2024.
I certainly did not expect to have added that information to the conversation!! You truly add value. There are not too many people who can claim that."
Angela Walker
Engel & Völkers First Coast
26+ Years of Real Estate Experience
Do you have more questions? 🙋♀️
Here's answers to our most common questions: