Join 850+ Subscribers

Research & Insights

We publish free and premium research and insights on the local housing market  to help Realtors, industry professionals, homeowners, and the academic community understand current trends in the market.

Rental Market Analysis: Florida Real Estate in 2024

florida jacksonville multifamily rent single family tallahassee Dec 31, 2023

Happy New Year! ๐ŸŽ‰

2024 is setting up to be a big one!

Mortgage rates have fallen over 1% are down to where they were last May. ๐Ÿฅณ

There's almost certainly going to be election year shenanigans, so it' advisable to make real estate moves prior to the impending drama. ๐ŸŽญ

Let's take a look at a hot topic these days: rent.

Here are the facts... 

 

Will Renters Get A Break?

There's three main options for housing: buying, renting, or crashing at mom & dads. 

This week we dive into the stats on rent throughout Florida to see how that option is evolving.

The map above shows the average change in rent from November last year to November this year for all property types.

The first takeaway is that rent is up in all metros in Florida according to Zillow. ๐Ÿ˜ฒ

A handful of metros are essentially flat (less than 1% increase), yet this illustrates the point that rent rarely goes down.

In fact, I bet if you think about your local market, you'd agree that most non-apartment rentals are below market.

These mom & pop rentals have room to raise rents because they've been lower for a long time.

Speaking of apartments, we know that multifamily construction has been on fire over the past few years as builders looked to capitalize on the housing shortage throughout the state. ๐Ÿ—๏ธ

The increase in supply along with people's desire to have their own space has created a gap between single family rentals and apartments. โš–๏ธ

The chart on the left is single family rent growth and the one on the right is multifamily:

Green means increasing rents while yellow and red mean declining rents compared to last year. ๐ŸŽจ

You can see based on the colors that apartments are under much greater price pressure than single family homes, which are continuing to increase rents.

While the average rent change in Jacksonville is just +0.6% when looking at all property types, single family rents are up โฌ†๏ธ +2.2% while multifamily is down โฌ‡๏ธ -1.1%.

 

Finding Opportunity  

The primary goal of any real estate professional should be to help their clients accomplish their housing goals. ๐ŸŽฏ

Understanding the rental market is a key component to this process.

This data helps us to understand the market and manage expectations for clients looking to rent at this time.

For the best "deal" on a rental in 2024 clients can get a cheaper rent and more incentives going multifamily in most markets (except Tallahassee which is up 7% either way). ๐Ÿ‘

If your clients are looking to purchase an investment property in. 2024, they should realize that the general stats could be misleading. Purchasing a single family home to rent out could be profitable and a growth opportunity. ๐Ÿ’ก

Further, the rent today matters, but it's important to consider what the growth rate has been and look over the next few years to see if your cashflow might be.

It's a clean slate. 

Let's get out there and help people accomplish their goals! ๐Ÿš€

Dr. Alex Stewart
Founder

 


Looking for more? Here's 3 ways to dive deeper:

  1. ๐ŸŽฏ Market Insiders Coaching Membership: Join an exclusive group of Realtors focused on becoming experts in our local Jacksonville market. This membership gives you access to monthly live coaching from yours truly, a member-only community for private updates and discussions, and additional resources to address clients questions and supercharge your business.

    Rated 9.65 out of 10 for value to their business by my members.

  2. ๐Ÿ‘ฉ‍๐Ÿ’ป How to Use Market Stats in Your Business: Accelerate your business growth by learning how to use data. This course will help you more easily understand the market, improve your client presentations, and increase your conversion rate with clients. No finance degree required as I lay everything out in very simple terms.

    Rated 9.84 out of 10 for value to their business by 100+ Realtors.

  3. ๐Ÿ“Š Schedule a live presentation: Want to learn in person? I offer the MarketPulse 360 presentation that connects all the dots (national to local) so you get a comprehensive breakdown of today's market. It's 2 hours of beautiful charts designed to give you all the major trends you need to know about and address the most common questions in the market. You'll walk out feeling more confident, with resources to use in your business, and a level above the rest of the Realtors who are wandering around blindly.

    Rated 9.75 out of 10 for value to their business by 300+ Realtors.
FREE WEEKLYย MARKET UPDATES

Get the pulse of the market in your inbox.

Each Monday you'll get ourย best content from last week to keep you going with the latest research.

You're safe with me. I'll never spam you or sell your contact info.