How to increase the impact of your real estate business
Jul 06, 2025
How to increase the impact of your real estate business. 📶
I bet you got into real estate to make a difference.
It might have been a difference in your lifestyle, finances, in the lives of others, or all of the above.
But chances are good you feel stuck.
I know, because I used to feel that way as a mortgage banker.
That running on a treadmill and going nowhere feeling.
The important question we need to ask is how to get unstuck? And how can we increase the impact we make through our businesses?
Go small to go big. ⚖️
You remember when you started out?
You'd work with anyone and drive anywhere to get that first deal.
The problem is a lot of Realtors never graduated from this stage.
If you ask them about their business, they'll say I sell from Palm Coast to Fernandina and over to Middleburg.
Or maybe they say they serve the entire Tri-County Area down in South Florida.
Let me ask you this... how can you serve clients well over such a large area?
Can you really know the markets your doing business in that well?
And how much of your day is spent driving around - away from your family and for clients you might or might not like?
It's not hard to see how burnout is a common result.
But, I've got a better idea:
Instead of helping anyone anywhere, you should spend some time reflecting on who you have a passion to help and what areas you know best.
When you can dial in a speciality and really become an expert, a lot of the friction goes away.
The narrower you focus, the greater your impact.
Opportunities for Real Estate Agents 🚀
Let's talk about how to take advantage of this concept to grow your business:
- 🤔 First, take a little time to reflect on what you really want out of your business.
Most of us are just grinding each day hoping to get where we're trying to go some day. The catch? We may not know where we're actually trying to end up. Without a destination in mind, you're just wandering and hoping you run into it. And as the late Charlie Munger said, "a majority of life's errors are caused by forgetting what one is really trying to do." - 😁 Second, think about the clients you've really enjoyed working with and what they have in common.
What would life look like if every client you had was one of your favorites? We need to get more insight on who our favorite people are, what they need, and how we can build our business to attract and serve them. - ✌️ Third, don't be afraid to refer the rest.
How many hours have you spent stressed and frustrated working with clients you can't stand? Imagine how much better life could have been if you had referred that nightmare client out and spent more time searching for your ideal clients (or doing practically anything else). Real estate agents are blessed with the ability to earn a healthy income through referrals and you should consider doing it more.
This isn't an overnight process.
It will take some time and effort to fine tune it.
Plus, you might be thinking that you really need that full commission check and can't afford to refer the deal.
But that's just scarcity talking and until you take a leap of faith and go after the people you truly want to work with, you'll be stuck on the treadmill of exhaustion.
Remember, the narrower your focus, the greater your impact.
Let's go make our business exactly what we want it to be! And if you want some help along the way, I'm opening 10 slots to my coaching membership at 8AM on August 13th. 🚀
Dr. Alex Stewart
Founder
Realtors, want help understanding the local market? 🚀
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