Insights from NAR's 2024 Buyer & Seller Profile
Breaking down NAR's annual profile of home buyers and sellers to better understand the makeup of the market.
Introduction & Methodology
Main Points:
- Published each year since 1981
- Survey data gives objective perspective on who is buying and selling
- We use this to understand probabilities on who we’ll serve and inform our target markets; get content ideas; mold our services to hit probable pain points/needs of the market
- Methodology
- 5,390 respondents nationally - no confirmation on where respondents are from
- For deals from July 23 to July 24
- Respondents are 1) buyers and 2) sellers who also bought a home; no people who were just sellers
- Focused on primary residence buyers and info doesn’t apply to investors or 2nd homes
- FSBO info not specified, but likely is people who sold FSBO and then bought a house with an agent involved for them to get the survey unless NAR contacted FSBOs directly
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