Insights from NAR's 2024 Buyer & Seller Profile

Main Points:

• Published each year since 1981
• Survey data gives objective perspective on who is buying and selling
• We use this to understand probabilities on who we’ll serve and inform our target markets; get content ideas; mold our services to hit probable pain points/needs of the market
• Methodology
  • 5,390 respondents nationally - no confirmation on where respondents are from
  • For deals from July 23 to July 24
  • Respondents are 1) buyers and 2) sellers who also bought a home; no people who were just sellers
  • Focused on primary residence buyers and info doesn’t apply to investors or 2nd homes
  • FSBO info not specified, but likely is people who sold FSBO and then bought a house with an agent involved for them to get the survey unless NAR contacted FSBOs directly
•  

Become A Market Insider & Guide Your Clients With Confidence

Designed for Realtors in Northeast Florida, this coaching membership helps you cut through the noise to distill our market into easy-to-undestand insights.

Save time, get direction, and join a community of highly productive agents.

Click the button to view more information and join when enrollment is open.

Mark your calendar, enrollment opens February 10th at 8AM: